∆ 1 Studio
Language can be used to deceive. The term “gig” in gig economy attenuates the reality of not having job security by borrowing a word from the music industry. Similarly, corporations use branding to hide damaging aspects of its services. Deliveroo’s HOP feature nudges users into buying groceries after ordering food from a restaurant. The name makes it seem like it’s no trouble at all for the rider, hiding the fact that the rider will have to make an extra stop, which means more time waiting and not enough extra pay.
Language can also be used to send coded messages. This poster is written in Portuguese with some letters missing, making it very difficult to be read by British police officers. It features a large white area that would serve as a notice board for people who wanted to advertise accounts for rent, the only way migrants with no working visa can earn a living. It was screeprinted on Deliveroo’s HOP packaging.
Routes Zine
Protest Signs
Protest Jacket
Protest Receipt