Written Response for Methods of Iterating

HTML, CSS, JavaScript and other coding languages tell browsers how to display web content and have decisively influenced how we use digital products. Following the Internet revolution, the purpose and use of print publications also shifted as they are increasingly becoming niched, valuable, collectable items. 

One crucial aspect of HTML and CSS is that they are intermediate carriers since the actual consumption of visual web content happens on screens. So, changes in the code or software will impact only a part of the user experience, depending on the device used, its size, resolution, computation and connectivity capabilities. One of the best examples is the ubiquity of smartphones and their influence on how we connect, consume, and communicate.

On the other hand, a print artefact is both hardware and software combined. According to Ludovico (2012, p. 153), “the printed page is more than just a carrier for things to be shown on some display; it is also the display itself. Changing it consequently changes people’s experience, with all the (physical) habits, rituals and cultural conventions involved”.

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Fuck Content Manifesto

A manifesto for designers

There’s been a movement for graphic designers to create more content instead of manipulating existing ones. The importance of content has grown even in academic settings as if what we design is more important than how we design.

Design must be used in a linguistic way, as a vibrant language that represents the world. The designer’s role is to reshape content, not write it. We must acknowledge that shaping is a form of writing in itself.

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Recataloguing Uncorporate Identity

Separating Metahaven and Vishmidt’s (2010) “intro riff” text into different topics and creating a diagram-view helped me understand the content by making its structure apparent. The way I mapped the text, with extra space between its fragments in each subject, and the end of one excerpt aligned with the beggining of the following in the next column, creates two possible reading orders. A linear one in relation to the original text is achieved by switching from column to column, and the other option is to read one entire subject column at a time before proceeding to another topic, a linear alterative in relation to the map itself. The first reading method is closer to the traditional way, the one intended by the editors, and the second one is useful for diving more deeply into one of the topics.

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